In association with Avea, one of Turkey’s leading GSM mobile operators, Beşiktaş has launched new mobile services for its fans under the brand KARTALCELL… With a slogan of “Our Never-Ending Passion for Beşiktaş Keeps Us Talking” KARTALCELL offers Beşiktaş fans a brand new world in Black and White… 

Pursuant to the cooperation agreement signed with AVEA, Turkey’s first and oldest Turkish sports Club Beşiktaş has started providing comprehensive mobile communications services through KARTALCELL fan card as of today. With this project, Beşiktaş JK aims to attract 200 000 subscribers in the medium term.    
KARTALCELL was introduced to the public at a press meeting held at Swiss Hotel today.  In addition to Beşiktaş Chairman Yıldırım Demirören and Beşiktaş Board Members, Head of Beşiktaş Council Yalçın Karadeniz, Technical Director Mustafa Denizli, players of Beşiktaş football team, heads and captains of other Beşiktaş Sports branches, Turk Telekom General Manager Dr. Paul Doany, AVEA General Manager Erkan Akdemir and AVEA Segment Management Director Tunç Berkman attended the meeting.
The event was hosted by the stand-up comedian İlker Ayrık who brought the crowd to tears with laughter. At one time, he invited Beşiktaş Technical Director Mustafa Denizli and Striker Batuhan to the stage to join him in his jokes.     
“Fans Will Back Us Up”
In his speech, Beşiktaş Vice-President Ertunç Soğancıoğlu underscored the significance of fan support for the new project: 
“Dear Press Members,
As you all know, from time to time, sports club must launch new projects to find alternative sources of income and keep their success going. KARTALCELL is one of those new projects.  
In full cooperation with Turkey’s most preferred GSM operator AVEA, we created KARTALCELL to provide our subscribers with the most advanced mobile services available today.
Fans using KARTELLCELL card will not only talk more through special campaigns but help Beşiktaş financially.
Thanks to AVEA’s high quality communications services, all the latest and updated data will come to the cells that use KARTALCELL SIM card.
Starting from today, KARTALCELL is being offered for sale at all AVEA, authorized Turk Telekom and Eagle’s Nest stores located throughout the country. Those fans who wish to take advantage of special KARTALCELL rates will be able to choose between invoiced and non-invoiced line options.
We expect to exceed 200 000 subscribers in the medium term. I have no doubt that Beşiktaş fans will fully back us up in this important project and demonstrate the united power of Beşiktaş. Those fans that purchase a KARTCELL SIM card will also show everyone how much they love their club. 
Our Call Center at 444 0 903, web site at www.kartalcell.com.tr and WAP site at wap.kartalcell.com stand ready to answer all your questions about KARTALCELL 24 hours a day.
We take this opportunity to thank AVEA and Turk Telekom for their contributions.
We also thank you for coming here and sharing the excitement of our KARTALCELL project with us
I hope this joint business venture will turn out to be profitable one for Beşiktaş.”
AVEA General Manager Erkan Akdemir stressed that through AVEA’s advanced mobile telecommunications network, Beşiktaş JK will be able to offer its fans a top quality mobile service under the club’s own brand name and continued: “Since our first day in business, we’ve been involved in football sponsorships to help promote the said sport in Turkey. That’s why we’ve been sponsoring Beşiktaş Gymnastics Club for the past five seasons. Now, we are taking this cooperation a step further and starting to serve Beşiktaş supporters with a new partnership model in mobile telecommunications.”
The reporter’s questions about the KARTALCELL project were answered by AVEA General Manager Erkan Akdemir and AVEA Segment Director Tunç Berkman jointly. When asked about the timing of the project, AVEA Director Tunç Berkan replied, “We previously have signed similar deals with the two of Beşiktaş’s cross-town rivals. But KARTALCELL stands a better chance because we have learned a great deal from our past experiences. In comparison to others, KARTALCELL’s rates will be highly competitive and enable Beşiktaş to enlarge customer base to the level of rivals quickly.
According to Berkman, KARTALCELL will attract nearly 200 000 subscribers in a couple of years and bring in an income of $1-1.5 million for the Club.
First SIM Card Presented to Beşiktaş Chairman
At the meeting, Beşiktaş Chairman Yıldırım Demirören was presented with the first KARTALCELL SIM card before singing the cooperation agreement with AVEA.
Before the signing ceremony Beşiktaş Board of Directors, football coaches and players as well as the heads and captains of Beşiktaş’s other sports braches all got up on stage and took their positions on the podium. 
Chairman Demirören: “We Are Going to Clean Up the Stands” 
After singing the agreement, Beşiktaş Chairman Yıldırım Demirören asked Beşiktaş fans to support the KARTALCELL project.   
He also reflected on the recent criticism directed at Beşiktaş management and said:
“Over the past few weeks or so, word has been circulating that the club is being mismanaged. All these negative criticisms are unjustified and unfair, especially if they are coming from our former club directors. Let me remind them that they had also gone through the same difficult times and faced similar fan outcry while they were in office. If we want to come out of these temporary hard times unharmed, we must get together and stand united. It is not the time for divisive criticism. We’ll do everything in our power to clean up the stands.” 
Commercial Film for KARTALCELL
A commercial film for KARTALCELL, in which Beşiktaş’s current players İbrahim Üzülmez, Nihat Kahveci, İbrahim Toraman, Fabian Ernst and  Filip Holosko played together alongside the Beşiktaş’s all-time legends  Metin Tekin, Sergen Yalçın, İlhan Mansız, Pascal Nouma and Les Ferdinand, was shown at the meeting. While İlhan Mansız traveled up from Germany, Pascal Nouma flew in from France to take part in the film. The scene with Les Ferdinand was filmed in London. The commercial film will be aired on national TV on Tuesday evening, October 13.
The press meeting also featured a KARTALCELL commercial song composed by Dr. Birol Can and a KARTALCELL mascot that attracted immediate attention from the press members.
A Black and White World on KARTALCELL line
Spurred on by the slogan of “Our Never-Ending Passion for Beşiktaş Keeps Us Talking,” KARTALCELL, in addition to offering numerous mobile services, enables subscribers talk more, but pay less.  
Thanks to KARTALCELL SIM card, Beşiktaş fans will take full advantage of AVEA’s latest SMS, MMS and mobile internet services. The SIM card holders will not only have the special KARTALCELL logo but their cell   phones will carry the sign of KARTALCELL at all times.
Through KARTALCELL the Black and White fans will have an access to a wide source of information on Beşiktaş 24 hours a day.   KARTALCELL users will also receive first-hand data on a variety subjects ranging from players’ transfer to special videos before anyone else. Special KARTALCELL campaigns will include numerous fan activities such as being hosted at Beşiktaş İnönü Stadium, traveling with the team for an away match and watching football team’s training session at Beşiktaş Nevzat Demir Sports Facilities.
Those Beşiktaş fans who wish to be close to their favorite club whole year around with KARTALCELL will be able to choose between the invoiced and non-invoiced lines option or continue to use their current phone numbers.  KARTALCELL SIM card is being offered for sale at all AVEA, authorized Turk Telekom and Eagle’s Nest stores located throughout the country.
For further information please visit www.kartalcell.com.tr