Dear Beşiktaş Supporters,
To enhance the brand recognition of Beşiktaş, we are making plans to launch a number of new projects. Projects that no other Turkish Club has ever dreamed of… We are also working hard to find new resources for our club that will erase our debt permanently while generating steady revenue.  Of course, it will take some time, to shore up our financial statements because we’ve spending a lot lately for the sportive success you’ve all been waiting for. Besides being a pioneering club in Turkish sports, we are developing international platforms for building fans loyalty and passing on our experience to others. In order not to be left out of the latest innovations in telecommunications industry, we are collaborating with the prominent companies in our country to stay one step ahead of our rivals. As you might have already heard, we are going turn every Beşiktaş fan’s life into a black and white world through our KartalNET project, which has started serving customers already. We have made a serious headway in “Registered Fan through Bonus Card” project.  Building a branding takes time and it cannot be realized without your support.  Buying our official merchandize and using our services would be significant step in that direction.
Dear Beşiktaş Supporters,
As you would all recall, we promised you three international stars at beginning of this season and by bringing in Quarema, Guti and Iverson I think we have kept our word.  Because of these top rated players, the international media has been paying us a lot of attention lately.  Almost everyday, we come across an article about Beşiktaş in the international press, and nearly all of them are positive. They surely strengthen our brand and confirm that we are on the right tract.  The success in sports is an indispensable goal for us. Our football team showed everyone what they can do by beating mighty Galatasaray on their home ground, an achievement that should not be overlooked lightly.  I thank everyone involved in this great victory and present this derby win to you as a new-year gift. I am sure there are more to come next year.
Dear Beşiktaş Supporters,
Finally, I’d like to emphasize that we’ll be much more determined and stronger in achieving our goals next year. With this opportunity, I wish all of you good health, happiness and prosperity in 2011.
With my deepest love and respect,
YILDIRIM DEMİRÖREN
Chairman, Beşiktaş JK