Beşiktaş President Yıldırım Demirören signed a 5-year sponsorship and drink sponsorship deal with Cola Turca, one of Ülker Group’s brands, for USD 21 millions.

Metin Yurdagül, a member of the advisory board of Ülker Group, attended the meeting, which was held in Ümraniye BJK Nezat Demir Facilities, as the representative of the Group. President Yıldırım Demirören said the following in his speech: “I would like to thank Turkcell Group. We received a great offer from Cola Turca and we discussed the matter with Turkcell. Being a constant supporter of Turkish sport, they also took into consideration interests of our Club and we cancelled the agreement with mutual consent. Ali Doğan, one of the former ministers, has contributed a lot for closure of the current deal. I would like to thank to him also. Content of the deal is sponsorship and drink sponsorship agreement. It has been signed as a 5 year deal in return for USD 21 million. I wish that it will have good consequences for our group and Ülker Group.”  
Whereas Metin Yurdagül who spoke on behalf of Ülker group said “We are very happy to have concluded this deal with Beşiktaş Club and we thank to Beşiktaş Administration for that. We think of this agreement as an activity sponsorship. We are implementing this idea with Beşiktaş within the framework of Cola Turca. I wish that this deal will be good for both Beşiktaş and Ülker Group.”